DOUBLE-DIGIT GAINS FOR BOTH “THE VOICE” AND “SMASH” LEAD NBC TO ANOTHER STRONG MONDAY NIGHT VICTORY

admin March 6, 2012 0
DOUBLE-DIGIT GAINS FOR BOTH “THE VOICE” AND “SMASH” LEAD NBC TO  ANOTHER STRONG MONDAY NIGHT VICTORY

The Voice - Copyright NBC

*”The Voice” and “Smash” helped NBC dominate the night in all key categories and more than double #2 ABC in Adults 18-49 (4.9 vs. 2.1)

*Acclaimed new drama series “Smash” rose 17% week-to-week (2.7/7 vs. 2.3/6) in Adults 18-49, hitting a three-week high.

*”Smash” has now delivered NBC’s four highest ratings in its 10-11 p.m. ET time period since September 20, 2010.

*”The Voice” jumped 13% week-to-week in Adults 18-49 (6.1 vs. 5.4) to dominate the night in all key categories.

*These are the top “Voice” results in the four weeks since the show’s regular-slot debut the night after the Super Bowl.

*Versus last year’s fifth regular telecast, “The Voice” last night was up 61% (6.1 vs. 3.8).

Switch to our mobile site